We are One Year Old – the Highs and Lows

We are One Year Old - the Highs and Lows

For us at Saasset, it’s looking back on the last 12 months with pride and looking forward with great anticipation.

March marks 12 months since we initially launched Saasset and we are so excited to see how far we’ve come.   Our client engagement has been fantastic and the number of accountants who we’ve spoken to throughout the year who understand the issue Saasset is solving is nothing short of amazing.

But on the flip side, it’s also been a huge learning curve.  Now for those who know a little about me, you understand that I’ve been an accountant for 25 years, 10 of those as an owner of a relatively large firm.   You would think that this would have given me some grounding in a start-up tech company (aggghhh…. NO!).   For all budding entrepreneurs out there thinking of a great solution to many of our problems in practice, go for it, but be prepared to start again at the bottom.   You see, the issue in accounting practices is whilst we ‘run a business’, we truly don’t ‘run a business’ in many senses.   Very few accounting practices understand CRM systems net alone have one – reason being, we’ve never had to track our pipeline, our happy clients keep coming back.   Even more difficult, is that accountants (in the great majority) have an inbuilt dislike and distrust of anything marketing and sales – selling is just not in our DNA.   So for me, the idea and the building of the technology was the easy part.   Learning all of these skills, weeding out the millions of stories that marketers tell you that you must do and actually understanding how to apply them has been hard.   Whilst we’ve made progress, I know we have a long way to go to truly understand what this area is all about – still somewhat of a foreign language at this stage....and today marks the start of 'blogging' - something I never imagined that we would be doing!

Times are changing for the accounting industry and to a fair degree accounting practices will need to start to embrace some of these core business skills and utilise them within the practice.   My advice – find someone external who understands it, take their advice and implement.   Don’t procrastinate and empower someone with the skillset to do it for you.... yes, let it go and trust someone else!  Look at 2017 as being your year of getting some of these basics in place which then become your launching pad to implement other services.

Thanks for reading my first ever Blog!   Stay tuned for More.....

about the author

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JANE HEIDRICH | CEO, SAASSET

With over 25 years in the financial sector, Jane understands the issues and time many accountants face and spend on essential tasks, and sought to build an asset for all accounting and bookkeeping firms that saved time, increased efficiency, and created opportunity for growth and development.

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